Sustainable Tourism
Sustainable tourism can mean different things to different people, but at its heart, it’s about traveling in a way that respects nature, local culture, and community life. For us here in the North, it means offering visitors memorable experiences while ensuring that the places we call home remain unspoiled for future generations.
Travel inevitably leaves a footprint. Planes, vehicles, and infrastructure all have an impact. But travel can also build important global connections – it opens minds, encourages cultural exchange, and raises awareness. When people understand the world better, they’re more likely to support policies and decisions that protect our planet’s well-being.
At Nonni Travel, we’ve long believed in this balance. Our commitment to responsible tourism was recognized with the World Wildlife Fund’s Pilot Project Award, which was presented jointly with Arcturus Expeditions. The award recognized our efforts to develop sustainable tourism practices in Ittoqqortoormiit, a remote village in Northeast Greenland located at the edge of the Arctic.
Tourism is one of the world’s fastest-growing industries. According to international forecasts, global tourism is expected to continue rising by 3–6% annually, depending on the region. This growth brings both opportunity and risk. Without care, fragile ecosystems (and the cultures living within them) can suffer under the weight of mass tourism. That’s why those of us who promote travel also carry the responsibility to protect what we share.
We see sustainability not just as a concept but as a daily commitment:
- Learning and respecting the traditions, history, and values of the places we visit
- Encouraging travelers to support local economies: buying handmade goods, dining locally, and booking with small businesses
- Choosing to work with partners who prioritize the environment and limit the use of non-renewable resources
- Promoting education, cultural understanding, and respectful interaction between visitors and locals
Importantly, sustainable tourism is only possible with the involvement of local people. In 1997, we helped establish a sister company in Ittoqqortoormiit. Today, it is proudly majority-owned by residents. While facilities remain simple and the tourism industry is still in its early stages there, the hospitality you’ll find is warm, genuine, and deeply rooted in the community’s connection to the land.
Yes, getting there takes effort. Flights are limited, and accommodation is basic. But time and again, travelers tell us that the authenticity of the experience: the stories shared over coffee, the rugged beauty of the Arctic, and the generosity of the locals, makes the journey unforgettable.
Sustainable tourism isn’t just a trend; it’s a shared responsibility. And from our corner of the North, we’re proud to be part of that mission.